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"Snowed Under" interactive digital story

"Snowed Under" was a graphic novel I wrote to encourage prospects to get an Agile Certification from the Project Management Institute. This multi-tiered story required users to answer project management questions at various junctures before advancing to the next page. More than 50% were engaged enough to read the whole story, and 60% said they planned to obtain the certification. Support included social media, as well as the kickoff banner ad you see below.

Project Roles
Copywriter, Creative Director, Writer
Company
Project Management Institute
Skills
Copywriting, Creative Direction, Storyboarding
Media
Advertising, GIFs, Short Stories
Project Industries
Advertising, Non-Profit
"Snowed Under" interactive digital story