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"Bottom Line"

UNUM provides health insurance for organizations. It was our job to show the possible consequences when a company does not have proper health benefits for their employees. With little money, we had to . use stock photography, and for stock video for the TV spots, which we dramatized through stop-and-start editing and a simple but arresting soundtrack.

Project Roles
Copywriter
Company
UNUM
Skills
Commercial, Conceptual, Copywriting, Creative Direction, Editing, Low Budget, TV
Media
Advertising, Scripted TV
Project Industries
Advertising, B2B, Health/Pharma
"Bottom Line"
"Bottom Line"