UNUM provides health insurance for organizations. It was our job to show the possible consequences when a company does not have proper health benefits for their employees. With little money, we had to . use stock photography, and for stock video for the TV spots, which we dramatized through stop-and-start editing and a simple but arresting soundtrack.
- Project Roles
- Commercial, Conceptual, Copywriting, Creative Direction, Editing, Low Budget, TV
- Advertising, Scripted TV
- Project Industries
- Advertising, B2B, Health/Pharma