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"The Big Switch" interactive digital story

This choose-your-own-path graphic novel attracted candidates for a Change Management Credential from the Project Management Institute. 48% of users clicked through the entire story, which was about a travel publisher that was transitioning to a digital-only format.

Project Roles
Copywriter, Creative Director, Writer
Project Management Institute
Conceptual, Copywriting, Storyboarding
Art, Games - Mobile, GIFs, Interactive Videos, Short Stories
Project Industries
Education, Non-Profit, Advertising
"The Big Switch" interactive digital story