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"The Big Switch" interactive digital story
This choose-your-own-path graphic novel attracted candidates for a Change Management Credential from the Project Management Institute. 48% of users clicked through the entire story, which was about a travel publisher that was transitioning to a digital-only format.
- Project Roles
- Copywriter, Creative Director, Writer
- Company
- Project Management Institute
- Skills
- Conceptual, Copywriting, Storyboarding
- Media
- Art, Games - Mobile, GIFs, Interactive Videos, Short Stories
- Project Industries
- Education, Non-Profit, Advertising
