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"Gold: A Different Animal"

Gold has always been its own animal. But investors don’t always act on this truth. We needed to make the point that diversifying a portfolio with gold can offer protection in an uncertain economy. We created two short web videos. The first walked the viewer through the production of gold bullion in a Swiss refinery. The second video used a timeline to illustrate the history of the yellow metal and its stature in today’s global economy.

Project Roles
Copywriter
Company
State Street Global Assets and The World Gold Council
Skills
Conceptual, Copywriting, Creative Research
Media
Advertising, Commercials - Video
Project Industries
Finance, Non-Profit
"Gold: A Different Animal"
"Gold: A Different Animal"
"Gold: A Different Animal"
"Gold: A Different Animal"
Collaborators