"Gold: A Different Animal"
Gold has always been its own animal. But investors don’t always act on this truth. We needed to make the point that diversifying a portfolio with gold can offer protection in an uncertain economy.
We created two short web videos. The first walked the viewer through the production of gold bullion in a Swiss refinery. The second video used a timeline to illustrate the history of the yellow metal and its stature in today’s global economy.
- Project Roles
- State Street Global Assets and The World Gold Council
- Conceptual, Copywriting, Creative Research
- Advertising, Commercials - Video
- Project Industries
- Finance, Non-Profit