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DIXIE — STRESS TESTED

Dixie's Ultra paper plate is quite simply the strongest paper plate on the market. So we stress tested the crap out of it in the most stressful situations we could think of (all very loosely inspired by real Dixie R&D tests). We showed off this series of stress tests on TV, social, print and banners. Then we capped the series with a live event called RAISING THE BBQ, where we opened a hanging restaurant 40 feet in the air and hired high wire walking waiters to serve up heavy BBQ on Dixie Ultra plates (they handled the pressure, natch). The Stress Test Center on Dixie.com featured all the films, as well as bonus content from each test.

Project Roles
Creative Director, Writer
Company
Dixie
Skills
Creative Direction, Creative Research, Creative Strategy, Filmmaking, Integrated, Interactive, Social, Social Media Strategy
Media
Branded Content, Commercials - Broadcast, Commercials - Video, Events, GIFs, Social Media Content, Viral Films
Project Industries
Advertising, Entertainment, Packaged Goods
DIXIE — STRESS TESTED