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University of Wyoming - The World Needs More Cowboys

This campaign was produced for the University of Wyoming to boost enrollment across all of their educational curriculums, primarily from prospective students outside of Wyoming. The University of Wyoming is far more progressive and forward thinking that they are often assumed to be thanks to the hard and rigid stereotypes of the American west & the great American cowboy. We set out to redefine what it meant to be a cowboy, through the lens of The University of Wyoming’s biggest educational programs in STEM. This is the first ever national advertising campaign, and first ever slogan the University has ever laid claim to.

Project Roles
Art Director, Creative Director
Victors & Spoils
Art Direction, Creative Direction, Scripting
Commercials - Broadcast
University of Wyoming - The World Needs More Cowboys