Web campaign for Nite Ize
Nite Ize makes gear and gadgets (over 500) for outdoors people, DIY, bikers etc., They had never advertised before. I created the "Life's Adventure Kit" campaign for them. They liked it so much they changed their company tagline to support it.
- Project Roles
- Copywriter, Creative Director, Director
- Nite Ize
- Brand Strategy, Content, Copywriting
- 360° Video