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Web campaign for Nite Ize

Nite Ize makes gear and gadgets (over 500) for outdoors people, DIY, bikers etc., They had never advertised before. I created the "Life's Adventure Kit" campaign for them. They liked it so much they changed their company tagline to support it.

Project Roles
Copywriter, Creative Director, Director
Nite Ize
Brand Strategy, Content, Copywriting
360° Video
Web campaign for Nite Ize