When GS&P’s BETA Group was asked to participate in the Adobe Logo Remix project, we wanted to showcase our creativity as creative developers, technologists and makers.
So we dreamed up Adobe Lights, Adobe’s logo re-created as a physical installation with 100 handmade cubes, each one correlating to an artist using Adobe software in real time.
Each cube captures a single pixel from an individual artist as they work on their creative projects. “Adobe Lights,” which will live at Adobe’s San Francisco headquarters, brings together physical, digital and interactive elements into one living logo installation.
- Project Roles
- Creative Director
- Goodby, Silverstein & Partners
- Creative Direction, Strategy, Wrangling - Creatives
- Advertising, Art, Branded Content, Interactive Installations, Logos, Murals, Products - Physical, Prototypes, Sculptures, Video Installations
- Project Industries
- Advertising, Hardware, Media, Software, Technology