Bad Rabbits "Mimi" Campaign
This project was a pretty large undertaking that used all of the skills I had at the time (and some I had to learn for the project) It began with conceptualizing the fictitious character upon whom the album was based, Mimi. Using input from the band as well as lyrical cues, I created the character of Mimi and illustrated her in various scenes to accompany the various album singles.
The full-length album packaging was unique in that it features a transluscent mirror-tint film assembled over die-cut glasses, with varying images appearing in the glasses depending on the placement of the insert.
The social media campaign was very robust, featuring animations for each single, as well as teasers for the videos which formed photogrids of the album layout.
The idea of videos was brought upon later, after some production delays, and allowed us the opportunity to create a good deal of assets for promoting the album, Including three fully animated music videos featuring the character of Mimi. I had so much fun on this project and it was a really awesome learning experience for me, as it was my first attempt at digital animation and motion graphics.
- Project Roles
- Animator, Art Director, Content Producer, Designer, Illustrator
- Bad Rabbits
- Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects
- 2D Animations, Apparel, Illustrations, Music Videos, Packaging, Social Media Content
- Project Industries
- Entertainment, Music