Instagram Promotion of Zara Larsson's 'Ruin My Life' Single
Goal: Promote Zara Larsson’s new single ‘Ruin My Life’ through an Instagram video influencer marketing campaign leading to increased brand awareness, fan engagement, and Spotify, Apple Music and Tidal track streams.
Worked with talent team, client team (Epic Records) and BMF team to ensure campaign was a success, all under budget. Developed content with talent teams, negotiated fees, submitted signed contracts and delivered analytical wrapup for all teams.
TOTAL Earned Media Estimate for Epic Records Influencer Campaign: 510K+
- Project Roles
- Project Manager
- BMF Media
- Content Management, Content Strategy, Management of Teams 1-10
- Branded Content
- Project Industries