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Instagram Promotion of Zara Larsson's 'Ruin My Life' Single

Goal: Promote Zara Larsson’s new single ‘Ruin My Life’ through an Instagram video influencer marketing campaign leading to increased brand awareness, fan engagement, and Spotify, Apple Music and Tidal track streams. Worked with talent team, client team (Epic Records) and BMF team to ensure campaign was a success, all under budget. Developed content with talent teams, negotiated fees, submitted signed contracts and delivered analytical wrapup for all teams. TOTAL Earned Media Estimate for Epic Records Influencer Campaign: 510K+

Project Roles
Project Manager
BMF Media
Content Management, Content Strategy, Management of Teams 1-10
Branded Content
Project Industries
Instagram Promotion of Zara Larsson's 'Ruin My Life' Single