Lékué Ice Cream Packaging

Design of the visuals for the company’s ice cream molds product. As Lékué’s silent salesman, packaging enables consumers to understand what the product is used for, as well as the brand’s attributes: simplicity, healthiness, natural and tasty food.

Concept and design for the packaging, icons, and illustrations for the recipes cards and retail displays. Art direction for all the images created including the ones with the kids.