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adidas Originals: P.O.D.System Integrated Campaign

In 2017, I was part of the core team at Code and Theory that pitched and won adidas Originals Digital AOR. Our first project was launching P.O.D.System—the biggest product play of the adidas Originals SS18 season—with an integrated campaign across digital, social, and retail. As Associate Copy Director, I helped concept each touchpoint and produce content for the final deliverables.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy), Writer
Code and Theory
Conceptual, Content, Copywriting, Creative Direction, Fashion, Hip Hop, Integrated, Interactive, Lifestyle, Technical Writing
3D Animations, E-commerce Platforms, Editorial Writings, GIFs, Manifestos, Retail Designs, Social Media Content, Social Media Copy, Websites
Project Industries
Advertising, Fashion, Lifestyle, Sports
adidas Originals: P.O.D.System Integrated Campaign