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Emerge and See

At Grey New York, we were called on to change the perception of this brand from something you drink when you're getting sick to something you should drink every day. Not easy, considering the name "Emergen-C." But we came up with a whole new look and tagline, relaunching the brand to a healthy, active target as an everyday supplement. Soon after, the drinking season was twice as long and sales doubled.

Project Roles
Art Director, Creative Director
Company
Grey Adv
Skills
Art Direction, CGI, Conceptual, Copywriting, Creative Direction, Design
Media
Billboards, Commercials - Broadcast, Commercials - Radio, Magazines, Websites
Project Industries
Beverage, Health/Pharma
Emerge and See
Emerge and See
Emerge and See
Emerge and See
Emerge and See
Emerge and See
Emerge and See