Pampers (and I) knows that being a mom is a 24/7 job, so for all the moms up in the middle of the night with their babies, we wanted to be the first to wish them a happy Mother's Day.
So from midnight to 5 a.m. on Mother's Day only we ran ads on TV, online and social media.
- Project Roles
- Art Director
- Saatchi & Saatchi NY
- Art Direction
- Commercials - Broadcast
- Project Industries
- Advertising, Lifestyle, Packaged Goods