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Pampers (and I) knows that being a mom is a 24/7 job, so for all the moms up in the middle of the night with their babies, we wanted to be the first to wish them a happy Mother's Day. So from midnight to 5 a.m. on Mother's Day only we ran ads on TV, online and social media.

Project Roles
Art Director
Saatchi & Saatchi NY
Art Direction
Commercials - Broadcast
Project Industries
Advertising, Lifestyle, Packaged Goods