2019 is the 50th Anniversary of the riot at Stonewall which began the gay-rights movement, and it also is the first year World Pride is being celebrated in New York, and the U.S. in general. In honor of this Mastercard wanted to create a reminder that acceptance matters. So, in conjunction with the NYC Commission for Human Rights, we launched an updated sign of the sign post at Gay St. and Christopher St., a few blocks from Stonewall, which included more identities than ever from the ever-growing community.
- Project Roles
- Art Director
- Art Direction, Conceptual
- Commercials - Video, Installations, Social Media Content
- Project Industries
- Advertising, Finance, Non-Profit