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Cashword Mural

To celebrate the launch of the new Cashword Scratch-Off Game series, we created an interactive crossword mural in the physical world, which you could contribute to through our instagram platform. We launched the mural and each day gave hints on our feed, asking players to submit their best guesses as to what the word would be.

Project Roles
Art Director
The New York Lottery
Art Direction, Conceptual
Interactive Installations, Social Media Content
Project Industries
Cashword Mural