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Ericsson Mobile World Congress 2019

Ericsson takes part in one of the world’s largest industry telelcom & technology events in Barcelona each year; Jack Morton is responsible for the design and management of the 6000sqm space. 2019 was focussed on the release of 5G and Ericsson’s innovative technology made easy. Working within a small team, I helped to produce the environmental approach for the Ericsson stand, including all of the function rooms such as meeting rooms, restaurants, VIP floor and cafés. My role also involved developing a wayfinding system, an interactive map, brand collateral, animation approaches, and 40 icon illustrations of the consultants. During the 4 day event in Barcelona, these illustrations were drawn constantly with robotic whiteboards to mirror the perpetual advancement in technology on display throughout the stand.

Project Roles
Designer
Company
Jack Morton Worldwide
Skills
2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Research, Type Design
Media
Corporate Events, Events
Project Industries
B2B, Hardware, Technology
Ericsson Mobile World Congress 2019
Ericsson Mobile World Congress 2019
Ericsson Mobile World Congress 2019
Ericsson Mobile World Congress 2019
Ericsson Mobile World Congress 2019