Ericsson Mobile World Congress 2019
Ericsson takes part in one of the world’s largest industry telelcom & technology events in Barcelona each year; Jack Morton is responsible for the design and management of the 6000sqm space. 2019 was focussed on the release of 5G and Ericsson’s innovative technology made easy.
Working within a small team, I helped to produce the environmental approach for the Ericsson stand, including all of the function rooms such as meeting rooms, restaurants, VIP floor and cafés. My role also involved developing a wayfinding system, an interactive map, brand collateral, animation approaches, and 40 icon illustrations of the consultants. During the 4 day event in Barcelona, these illustrations were drawn constantly with robotic whiteboards to mirror the perpetual advancement in technology on display throughout the stand.
- Project Roles
- Jack Morton Worldwide
- 2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Research, Type Design
- Corporate Events, Events
- Project Industries
- B2B, Hardware, Technology