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The Shine Suite

I was brought into Walton Isaacson to help launch Suave's Moroccan Infusion. The concept of The Shine Suite was to create a virtual suite that celebrated everything about shine, with the goal to reach key influencers and bloggers. I managed all creative direction, UX, influencer selections, content development and platform integration experiences on the project. Soon after the site launched, Moroccan Infusion became the #1 shampoo and conditioner, beating Pantene for the first time ever. Unilever was over the moon.

Project Roles
Art Director, Content Strategist, Creative Director, UX/IA Designer
Company
Suave Moroccan Infusion
Skills
Adobe InDesign, Apparel Construction, Art Direction, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Interaction, Type Design, Wrangling - Creatives
Media
Advertising, Branded Content, Events, Websites
Project Industries
Advertising, Beauty, Lifestyle
The Shine Suite
The Shine Suite
The Shine Suite
The Shine Suite
The Shine Suite