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Sam AM Branding

Sam AM is a cafe based in Jersey City, NJ where I’ve worked with Sam Kirk, the owner of the cafe from the very beginning of it’s 6 year history. To reflect the warm atmosphere found in both Sam AM locations, I created a visual language that was primarily made by hand. I drew all the illustrations, typography and I even created the brand logo as a lino-cut print, to echo woodcut of yesteryear. The neighborhood really embraced the brand and it’s aesthetics, and has created a really nice community of folks who like to take photos of it’s iconic coffee cup.​

Project Roles
Creative Director, Designer, Editor (Brand/Content), Illustrator
Company
Sam AM
Skills
Brand Strategy, Design, Print, Traditional / Hand-drawn
Media
Art, Brand Identity, Branding
Project Industries
Restaurant
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding
Sam AM Branding