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Black History Month

Black History Month is a time of celebration, excellence, remembrance, and uplift of African Americans and their communities. The New York Knicks needed a new brand for the 2018 Black History Month Celebration at their Knicks vs Bucks game. A logo was developed with sketches incorporating elements of the black community from African print to the Harlem Renaissance to Black dance. The Knicks along with adidas selected a clean logo incorporating the OBAAKOFO MMU MAN pattern which means “one person does not rule a nation”.

Project Roles
Designer, Illustrator
Company
New York Knicks
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Traditional / Hand-drawn
Media
Branded Content, Branding
Project Industries
Sports
Black History Month
Black History Month
Black History Month
Black History Month
Black History Month
Black History Month