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Puffco Medusa Peak Launch

Puffco is a more masculine leaning cannabis concentrate company. For the launch of their white and rose gold Limited Edition Peak we decided to go in a completely different direction – rethinking one of the most misunderstood feminist icons of mythology, Medusa. The product textures coincide with the symbolism of the story, the white stone, the gold mirror reflection of Perseus' shield that he uses against Medusa, and the filigrana representing her iconic snake hair. For our version of Medusa, we combined the worlds of ancient Greek busts and futuristic cyborgs, to create an agendered hero that will stone you with one hit. For our version of Medusa, we combined the worlds of ancient Greek busts and futuristic cyborgs, to create an agendered hero that will stone you with one hit. 3D videos created with Glare LA Photos by Jacob Fischer

Project Roles
Art Director, Content Producer, Content Strategist, Creative Director, Retoucher, Set Designer
Company
Puffco
Skills
Adobe Photoshop, Art Direction, Conceptual, Post-Production, Producing, Retouching, Social Media Strategy , Styling, Visual Development, Wrangling - Creatives
Media
3D Animations, Commercials - Video, Photography, Social Media Content
Project Industries
Health/Pharma, Technology
Puffco Medusa Peak Launch
Puffco Medusa Peak Launch
Puffco Medusa Peak Launch
Puffco Medusa Peak Launch