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Windows SoftWear

I led a team that brought Microsoft Windows back into the cultural conversation last year with a breakthrough social activation and zero media spend. Fashion is one of the most important drivers of culture. And, with the biggest brands in the world embracing a streetwear aesthetic featuring giant logos, we convinced Microsoft to push past the traditional holiday sweater and into Hypebeast territory. We designed a gorgeous, nostalgia-inspiring sweater that celebrates Windows’ history with a contemporary execution. We teased the release of the new "softwear" then revealed the sweater with a photoshoot worthy of HighSnobiety. The internet loved it. From Mashable, to Business Insider, to PC Gamer. Even Reddit showed Windows some serious love.

Project Roles
Creative Director
Company
Microsoft
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Fashion Designs, Social Media Content, Social Media Copy
Project Industries
Advertising, Technology
Windows SoftWear
Windows SoftWear
Windows SoftWear
Windows SoftWear
Windows SoftWear
Windows SoftWear