I led a team that brought Microsoft Windows back into the cultural conversation last year with a breakthrough social activation and zero media spend.
Fashion is one of the most important drivers of culture. And, with the biggest brands in the world embracing a streetwear aesthetic featuring giant logos, we convinced Microsoft to push past the traditional holiday sweater and into Hypebeast territory. We designed a gorgeous, nostalgia-inspiring sweater that celebrates Windows’ history with a contemporary execution. We teased the release of the new "softwear" then revealed the sweater with a photoshoot worthy of HighSnobiety.
The internet loved it. From Mashable, to Business Insider, to PC Gamer. Even Reddit showed Windows some serious love.
- Project Roles
- Creative Director
- Copywriting, Creative Direction, Creative Strategy
- Fashion Designs, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Technology