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An Experiential Activation at Sundance

This was a pitch to develop a brainwave powered, virtual reality motion simulator ride for Acura, an official sponsor of the Sundance Festival. I was part of a designer, engineer, writer team that developed this installation, which was a hit at the 2017 Sundance Festival.

Project Roles
Creative Director, Writer
Conceptual, Creative Direction, Technical Writing
Experimental Films, Video Installations, Virtual Reality
Project Industries
Advertising, Automotive, Entertainment, Virtual Reality
An Experiential Activation at Sundance