SAP Now Nature
SAP formed a partnership with the developing pop group Now United. To kick off the collaboration, we were asked to develop an online contest that would help the group's fans choose the site of their next music video.
Challenged with a shoestring budget and only a month of lead time, we managed to create a global campaign that exponentially increased the group's follower count and drew attention to the SAP partnership.
- Project Roles
- Copywriter, Creative Director
- Momentum Worldwide
- Conceptual, Copywriting, Creative Direction
- Music Videos, Social Media Content
- Project Industries
- Advertising, Entertainment