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SAP GM School

How do you prove the power of data to NBA fans? You partner with the NBA to create a full-on reality show. GM School followed four stat-savvy fans as they battled for a chance to score a job in the NBA. The hour-long program appeared on the NBA Network during prime time and online.

Project Roles
Copywriter
Company
Momentum Worldwide
Skills
Conceptual, Content, Creative Direction, Scripting
Media
Television
Project Industries
Advertising, Sports
Collaborators