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Jägermeister: Reach For Darkness

Halloween once was the darkest of holidays. But in recent years, the scariest thing about it was the utter lack of imagination. Jägermeister wasn’t just going to let their favorite holiday continue to be another monster mash of bros and half-naked nurses. We needed to bring back the darkness. We kicked off our digitally-led campaign on social media and took it to bars and stores, encouraging our target audience to bring back the darkness. We set out to make Jägermeister synonymous with Halloween and rightfully reclaim it as the darkest day of the year.

Project Roles
Art Director
Ogilvy & Mather
After Effects, Art Direction
3D Animations, 3D Illustrations, Photography
Project Industries
Jägermeister: Reach For Darkness