Designer for Target Local Pride
During my time at Tailgate/Todd Snyder, Todd tasked me as the owner of his new project for Target they were calling "Local Pride". My duties entailed concept, design, and production of an eclectic collection of apparel and goods to be sold at localized Target stores in cities such as Boston, New York, Chicago, Philly, DC, SF, LA, and San Diego. Specifically, I was to travel to each city and research local hang-outs, vibes, talk to locals, and try to obtain licensing agreements from dive bars, pizza, cheesesteak, and burrito joints to use their establishment's name on product at their local Target. I brought research, ideas, and licenses back to the New York team to create graphic t-shirt assortments launched across the U.S.
Target and Todd were on schedule to continue launching at Targets all over the U.S., before Tailgate was bought by American Eagle Outfitters and the project was terminated.