The Hotwire Effect
After 5 years of decline, Hotwire was teetering on the edge. Unable to describe their core product in terms consumers understood, Hotwire lacked the ability to differentiate the brand in a highly competitive category selling what consumers were perceiving to be a commoditized product. By singularly focusing on explaining Hotwire's unique product and exemplifying the real savings benefits, the brand was able to reverse their decline and actually show some growth.
- Project Roles
- FCB West
- Brand Strategy, Social Media Strategy , Strategy, Travel, User Behavior Research
- Brand Films, Branding, Commercials - Broadcast, Commercials - Video, E-commerce Platforms, Social Media Content
- Project Industries