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The Hotwire Effect

After 5 years of decline, Hotwire was teetering on the edge. Unable to describe their core product in terms consumers understood, Hotwire lacked the ability to differentiate the brand in a highly competitive category selling what consumers were perceiving to be a commoditized product. By singularly focusing on explaining Hotwire's unique product and exemplifying the real savings benefits, the brand was able to reverse their decline and actually show some growth.

Project Roles
FCB West
Brand Strategy, Social Media Strategy , Strategy, Travel, User Behavior Research
Brand Films, Branding, Commercials - Broadcast, Commercials - Video, E-commerce Platforms, Social Media Content
Project Industries
The Hotwire Effect