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Walden Hall: Start-up brand launch

Led brand strategy, positioning and communications from research and concepts to tactical executions. Worked directly with business owners to name and craft on-brand messaging to reach business objectives across all channels. Oversaw lead generation, sales optimization and customer experience. Walden Hall was named a best B&B and Wedding Venue in its first year of operation; featured as the #1 B&B in Culpeper on Tripadvisor; and was featured in Virginia Bride and Washingtonian.com.

Project Roles
Copywriter, Strategist
Skills
Brand Strategy, Cat Herding, Content Strategy, Experiential, Food, Media Strategy, Social Media Strategy
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Travel/Tourism
Walden Hall: Start-up brand launch
Walden Hall: Start-up brand launch