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Retail Rebrand

Rebranded a local clothing boutique to allow independent expansion after severing ties with a national franchise. I conducted primary research to inform a new brand positioning, provided strategic recommendations for brand launch and audience-specific messaging.

Project Roles
Strategist
Company
Dotted Line Co.
Skills
Brand Strategy, Copywriting, Marketing Strategy, Research
Media
Branding
Project Industries
Retail
Retail Rebrand
Retail Rebrand
Retail Rebrand