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Hopped Up Identity Design

Hopped Up is a video production company focused on the Michigan craft beer industry. The logo mark was designed to look like a hop, but turned on its end as a play on the words "hopped up". The slab font and tweaked kerning compliments the blocky style of the logo mark.

Project Roles
Art Director, Creative Director, Designer, Project Manager, Type Designer, Typographer
Company
Hopped Up
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Black & White, Brand Strategy, Conceptual, Digital
Media
Brand Identity, Branding, Logos, Typography
Project Industries
Beer, Beverage, Entertainment, Lifestyle, Media, Travel/Tourism
Hopped Up Identity Design