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Blackstone Refresh

A proposed brand and product refresh during my time at Elephant that aimed to reposition Blackstone, one of the world’s leading investment firms. I was tasked with developing a refreshed and modern identity and design system to account for new audiences and better usability across touchpoints. The approach opened up the exclusionary black facade of Blackstone's logo and pre-existing identity. The new system emphasized white space and warm tones while still retaining some premium moments of black.

Project Roles
Creative Director, Designer
Company
Elephant
Skills
Brand Strategy, Creative Direction, Design
Media
Brand Guidelines, Branding, UI Design, Visual Designs
Project Industries
Finance
Blackstone Refresh
Blackstone Refresh
Blackstone Refresh
Blackstone Refresh