A proposed brand and product refresh during my time at Elephant that aimed to reposition Blackstone, one of the world’s leading investment firms.
I was tasked with developing a refreshed and modern identity and design system to account for new audiences and better usability across touchpoints.
The approach opened up the exclusionary black facade of Blackstone's logo and pre-existing identity. The new system emphasized white space and warm tones while still retaining some premium moments of black.
- Project Roles
- Creative Director, Designer
- Brand Strategy, Creative Direction, Design
- Brand Guidelines, Branding, UI Design, Visual Designs
- Project Industries