Okay
Adidas Original Superstar

To re-launch the iconic adidas superstar shoe and re-establish its cultural relevance, we dared to question what it means to be a superstar in today’s world by fueling a conversation about validation-seeking behavior and celebrity worshipping. Working alongside Johannes Leonardo, I helped amplify the Adidas Original Superstar brand message across retail and social channels. I also created an app that turned the three-stripe logo into a utility for creators.

Project Roles
Art Director, Content Strategist, UI Designer
Company
Johannes Leonardo
Skills
Art Direction, Mobile, Social, Social Media Strategy
Media
Mobile Apps, Social Media Content, Social Media Copy
Project Industries
Advertising
Adidas Original Superstar
Adidas Original Superstar
Adidas Original Superstar
Adidas Original Superstar
Adidas Original Superstar
Adidas Original Superstar
Adidas Original Superstar
Adidas Original Superstar