To re-launch the iconic adidas superstar shoe and re-establish its cultural relevance, we dared to question what it means to be a superstar in today’s world by fueling a conversation about validation-seeking behavior and celebrity worshipping.
Working alongside Johannes Leonardo, I helped amplify the Adidas Original Superstar brand message across retail and social channels. I also created an app that turned the three-stripe logo into a utility for creators.
Art Director, Content Strategist, UI Designer
Art Direction, Mobile, Social, Social Media Strategy
Mobile Apps, Social Media Content, Social Media Copy