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Contrac Rebranding

Contrac was having a bit of an identity crisis. The wholesale line of a prestigious kitchen + bath products family, it’s previous branding consisted of lime green and a revolving door of font treatments that never reflected it’s industry, audience, and high quality products. After extensive research, I created an in-depth branding system that sales teams feel proud exhibiting, yet maintained a builder-friendly aesthetic for the end users.

Project Roles
Designer
Company
Foremost
Skills
Adobe Illustrator, Adobe InDesign, Brand Strategy, Editorial
Media
Brand Identity, Editorial Designs, Websites
Project Industries
Retail
Contrac Rebranding