Contrac was having a bit of an identity crisis. The wholesale line of a prestigious kitchen + bath products family, it’s previous branding consisted of lime green and a revolving door of font treatments that never reflected it’s industry, audience, and high quality products.
After extensive research, I created an in-depth branding system that sales teams feel proud exhibiting, yet maintained a builder-friendly aesthetic for the end users.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Brand Strategy, Editorial
- Brand Identity, Editorial Designs, Websites
- Project Industries