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Dewars billboard campaign

Role: Art Director Team: Copywriter The campaign played off the Dewar's double aged whisky slogan and was aimed at showcasing the best part of the batch to the younger demographic. Notable personalities and characters that resonated with this demographic were chosen as spokespeople, specifically those that overcame seemingly challenging circumstances to become exceptional in discipline and character such as Dewar's double aged whisky.

Project Roles
Art Director
Company
Latinworks
Skills
Art Direction, Creative Strategy
Media
Billboards, Photography, Visual Designs
Project Industries
Packaged Goods
Dewars billboard campaign
Dewars billboard campaign
Dewars billboard campaign
Dewars billboard campaign