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Adobe Lightroom Socks

Adobe Lightroom is the photographer's post-production tool of choice. Adobe came to Edelman Digital to launch Lightroom's tablet version, allowing photographers to embrace the "lean back workflow," and edit their photos anywhere. Our big idea? "Shoes off, Lightroom mobile on." We brought this idea to life with a social campaign, socks that we straight up made, and a slick influencer package.

Project Roles
Copywriter
Company
Edelman
Skills
Copywriting
Media
Products - Physical, Social Media Content
Project Industries
Advertising
Adobe Lightroom Socks
Adobe Lightroom Socks
Adobe Lightroom Socks
Adobe Lightroom Socks
Adobe Lightroom Socks
Adobe Lightroom Socks
Adobe Lightroom Socks
Collaborators