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Discover Malta

Brand identity of Discover Malta is colorful and bold. Summer colours wind into patterns typical of beach life. Elements such as beach ball or beach umbrella can be found also in the brands logo which basically depicts simplified Maltese cross. The visual language of the brand consists of two parts — one is the precise, constant and system-based, another — playful and always changing — giving everyone the opportunity to create and experience an individual holiday adventure. Bold sans serif font and strong pattern lines mixing with hand drawn letters and playful, colourful illustrations. In the process of design development brand stationery, icon library and series of illustrated poster designs were made.

Project Roles
Art Director, Designer, Illustrator
Skills
Adobe Illustrator, Adobe Photoshop
Media
Brand Identity, Branding, Character Designs, Icons, Illustrations, Logos, Posters
Project Industries
Lifestyle, Travel/Tourism
Discover Malta
Discover Malta
Discover Malta
Discover Malta
Discover Malta