Seaman and Sneaky Cat is a British-style fish and chips restaurant – traditional, but with a twist. Their identity tells a story about a seaman who is a provider of seafood served in the restaurant, as well as a sly cat. It is like a seaman diary where the serious content mixes with doodles and colourful print cuts. Quirky brand voice, which sometimes becomes false, for example, by conceiving and convincingly announcing the year of the restaurant's opening. Restaurant menu, guest checks, drink coasters, takeaway wrapping paper and plenty of colourful stickers were designed.