Target x YOOBI
Oversaw all messaging and branding for a partnership between i am OTHER's school supply collection with Yoobi and Target, sold using a buy-one-give-one model in each of their 1,800 US stores.
Developed social media content for Pharrell and i am OTHER's campaigns and live activations related to the launch and retail sales.
- Project Roles
- Content Strategist, Copywriter, Editor (Brand/Content)
- Content Management, Content Strategy, Copywriting, Social Media Strategy
- Advertising, E-commerce Platforms, Social Media Content, Social Media Copy
- Project Industries
- Education, Retail