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Target x YOOBI

Oversaw all messaging and branding for a partnership between i am OTHER's school supply collection with Yoobi and Target, sold using a buy-one-give-one model in each of their 1,800 US stores. Developed social media content for Pharrell and i am OTHER's campaigns and live activations related to the launch and retail sales.

Project Roles
Content Strategist, Copywriter, Editor (Brand/Content)
Content Management, Content Strategy, Copywriting, Social Media Strategy
Advertising, E-commerce Platforms, Social Media Content, Social Media Copy
Project Industries
Education, Retail
Target x YOOBI