361 Running Shoe
361 is a running shoe. How original. There’s only like two million shoe brands advertising the same thing to the same people. But 361 is a bit different. Because they are the underdogs with small budgets and one advantage.
They’re not talking to everybody. Just real runners. So, we decided to be really honest about our shoes, and the shoe industry.
I helped with the strategy, concepting and art direction on this social, digital and print campaign.
- Project Roles
- Art Director, Strategist
- Adobe Illustrator, Adobe Photoshop, Retail, Retouching
- Social Media Content, Social Media Copy
- Project Industries