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Windows "Softwear" Sweater

How'd we make a tech company warm and fuzzy? We put a sweater on it. The Holidays demand a lot from people: shopping, travel, family expectations. There's a lot of people demanding time, money and attention. To break through the noise, instead of demanding, we at Microsoft decided to give. We looked to our fans for inspiration and our heritage, the things that made us great. We combined cozy nostalgia with a contemporary design to create a custom "ugly holiday sweater" with an iconic Windows twist to surprise and delight social audiences. Key Metrics: 5.6M impressions 13.4K #WindowsUglySweater mentions 242K engagements $0 paid media spend (Case study video at project URL)

Project Roles
Creative Director
Art Direction, Creative Direction
Advertising, Apparel, Photographs, Social Media Content
Project Industries
Windows "Softwear" Sweater
Windows "Softwear" Sweater