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MINI Created in a Countryman

While the MINI Countryman boasts more cargo space than Audi and Mercedes competitors, it’s still perceived as a small car. All cargo commercials look the same—packing in camping gear to go on a woodland adventure. We wanted our spot to stand out. We partnered with artists to create short films shot entirely in a Countryman. Our artists? Animator Kirsten Lepore of “Hi Stranger” fame and diorama duo Nix + Gerber.

Project Roles
Creative Director
Company
360i
Skills
Copywriting, Creative Direction
Media
Character Animations, Commercials - Video, Social Media Content
Project Industries
Automotive
MINI Created in a Countryman
Collaborators