While the MINI Countryman boasts more cargo space than Audi and Mercedes competitors, it’s still perceived as a small car.
All cargo commercials look the same—packing in camping gear to go on a woodland adventure. We wanted our spot to stand out.
We partnered with artists to create short films shot entirely in a Countryman. Our artists? Animator Kirsten Lepore of “Hi Stranger” fame and diorama duo Nix + Gerber.
Copywriting, Creative Direction
Character Animations, Commercials - Video, Social Media Content