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7-Eleven Day After Super Bowl

Everyone plans for the Super Bowl. No one plans for the day after. But that's ok! 7-Eleven has GOT YOU. 7-Eleven (and their delivery app, 7NOW) owned the day after Super Bowl LIII by delivering everything the winners and losers would need to recover. We discounted recovery items like Gatorade and Advil to 53¢ in honor of LIII. We announced the whole thing with two absurd open letters in the Boston Globe (for the Pats) and LA Times (for the Rams).

Project Roles
Creative Director
Company
360i
Skills
Copywriting, Creative Direction
Media
Illustrations, Magazines, Social Media Content
Project Industries
Advertising
7-Eleven Day After Super Bowl
7-Eleven Day After Super Bowl
7-Eleven Day After Super Bowl
Collaborators