Men's Wearhouse — Prom
More than any other generation, Gen Z values individuality and gravitates to brands that help them realize their distinctiveness. But not only do they care deeply about being unique, teens are also the most accepting generation of other people’s uniqueness.
When Men's Wearhouse asked us to create a Gen Z prom campaign, we thought it was the perfect opportunity to celebrate teens' self-expression and diversity, and give them the confidence to fully embrace—and show off—who they truly are.
Prom As You Are
- Project Roles
- Copywriter, Creative Director
- Brand Strategy, Conceptual, Copywriting, Creative Strategy
- Project Industries
- Advertising, Fashion