Great Bear Wax Co. Rebrand and Packaging

By 2017, Great Bear Wax Co. had reached cult-like status. With candles in stores across all fifty states including national retailers Anthropologie and PacSun, it was time to update the brand identity and packaging and show the world that this Birmingham, Alabama-based operation had grown from an artisanal/craft brand to a disruptor in the candle industry.

The rebrand addressed visual issues with the previous identity and implemented strong solutions while still retaining the brand voice that the company has had since the start. Simple, type-driven packaging was introduced to the brand.