Garden & Gun Club - Identity and Print Collateral

Garden & Gun is known for many things but they all seem to center around bourbon, classic Southern fare, and the sporting life. The Club is no different. The bar serves a bourbon bottle service complete with bitters, sphere ice, and bar snacks. The menu features rabbit and dumplings, fried quail, and country ham. And the interior is decorated with animal heads and paintings created by local Southern artists.

The challenge for creating the Club’s identity was to create something that would feel cohesive with Garden & Gun Magazine and it’s other brand extensions. Other challenges included creating an identity that was location-generic so that the club could open in new markets and to create a brand system that had a timeless, classic, social club vibe.