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Lumene Campaign & Rebrand

Lumene is Finland's premier heritage beauty brand. They're known across the world for their innovative use of natural ingredients, often only grown in the Nordics. However innovative their products were, their brand needed innovating - Lumene were suffering from an image crisis. I was part of the team that worked closely with Lumene's executives on a brand relaunch and 360 campaign.

Project Roles
Art Director, Copywriter, Editor (Brand/Content)
Company
Spring Studios
Skills
Art Direction, Conceptual, Copywriting, Digital, Social
Media
Brand Films, Branded Content, Social Media Content, Websites
Project Industries
Advertising, Beauty, Lifestyle
Lumene Campaign & Rebrand