Wasa Kids range
Since 1919, Wasa is the biggest crispbread baker in the world, selling its products in 40 different countries, from Scandinavia to America.
All the products are focused on the brand core value: healthy snacks for adults. A new line targeted to kids was meant to be launched. This new design had to captivate the eye of the final consumer as well as the buyer: the mother. There was freedom to explore a different design to the existing portfolio, knowing that the core product values will still be conveyed by the brand itself.
Creating a new world within the brand identity, a more energetic and playful expression of the brand would favour the product to stand out to the eyes of the final consumer and his purchaser. After all, it’s a kid’s world.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Design, Packaging Design
- Project Industries
- Packaged Goods