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OMEN Squad

As a challenger brand, OMEN tasked us with maximizing their brand awareness in the online gaming community, which meant marketing to a uniquely skeptical audience and building a social voice that’s respected by its members. So we rolled up our sleeves, put our heads together and started at the grassroots level, scouting small but dedicated Twitch streamers and inviting them into a micro-influencer, affiliate program — The OMEN Squad.

Project Roles
Art Director, Designer, Strategist
Giant Spoon
Art Direction, Strategy, Design
Branded Content, Motion Graphics, Social Media Content, Viral Films, Advertising, Apparel
Project Industries
Advertising, Gaming
OMEN Squad