As a challenger brand, OMEN tasked us with maximizing their brand awareness in the online gaming community, which meant marketing to a uniquely skeptical audience and building a social voice that’s respected by its members. So we rolled up our sleeves, put our heads together and started at the grassroots level, scouting small but dedicated Twitch streamers and inviting them into a micro-influencer, affiliate program — The OMEN Squad.
- Project Roles
- Art Director, Designer, Strategist
- Giant Spoon
- Art Direction, Strategy, Design
- Branded Content, Motion Graphics, Social Media Content, Viral Films, Advertising, Apparel
- Project Industries
- Advertising, Gaming